Marketing Specialist (m/w/d)

Your tasks

• Creating and implementing regional marketing plans to achieve business and sales targets, this includes in particular:
• Working closely with the global marketing team and regional sales manager. Our Headquarter is located in Germany, US locations are in California, Texas and Pennsylvania.
• Translate product and market requirements into marketing messages, create content and communicate it effectively to the regional market.
• Plan, coordinate and execute regional events, including trade shows and conferences.
• Execute market and segment specific campaigns, account-based marketing plans and take ownership of lead generation programs to develop qualified sales leads, grow pipeline and increase brand awareness in the region.
• Oversee partner and channel marketing strategy to prioritize strategic partners for joint marketing activities.
• Monitor progress and measure results of all key marketing campaigns through regular pipeline reviews and deal tracking.

Your profile

• Bachelor’s degree (or equivalent) in marketing, communications, business development or a related field.
• 1-2 years experience in marketing, preferably in industrial sector / manufacturing industry.
• Familiar with digital marketing, marketing automation and ABM.
• Ability to produce content in different formats: e.g. video, blog, social media, etc.
• Knowledge on Salesforce, (Hubspot) + Pardot, 6Sense, Demandbase, Google Analytics, Creative Cloud is appreciated.
• Knowledge of the machine vision or automation industry is a plus.
• Must be collaborative, able to multi-task, and adapt to a fast-paced environment.
• Ability to work collaboratively in a cross functional & virtual team in a matrix organisation.
• Willingness to travel nationally and, if necessary, internationally.

Your benefits

The unique TKH Vision product and competence portfolio is the core for our vision solutions. We address applications from deep UV to SWIR spectral range and we support any sensor resolution and speed. We enable fully synchronized multi-camera systems including super-resolution technologies.
The variety of image processing applications is huge. Depending on the application, we integrate both line scan and area scan cameras as well as a variety of 3D image sensors.

We are supported by our TKH Vision members Allied Vision, SVS-Vistek, Nerian, Chromasens, NET and euresys. Our capabilities are strong software expertise, interface technologies and global know-how.

With us you will find:

• An open and communicative atmosphere, including an informal culture
• Enough space for cooperation, feedback and ideas
• Interesting projects related to your expertise and your specialist area
• Many development opportunities in an innovative company with flat hierarchies
• Very flexible working hours model incl. home office option
• Fair pay incl. bonus & benefits
• Regular team events and sports activities

There are many good reasons to join the TKH 2D Vision Group. Use your potential for the next step in your career and become part of our team!

Join us